About me

My name is Saira. I spent my childhood and youth together with my sister in my home country in South Asia. Even then, we stood in the markets with shining eyes when one of the beautifully dressed women with a handmade ladies’ bag embroidered all over with pearls passed us. A handmade clutch – that’s what we were longing for back then. The children’s dreams have long since become reality. Soon after holding our own handmade bags in our hands, an idea was born in us – why wouldn’t other women around the world want to own such a noble piece of jewelry? What filled so many women from the Punjab region of Pakistan with pride, will also inspire the Western fashion world!

I have a vision

Due to my background, there is a close regional connection with Pakistani women in my home country. I am interested in improving the situation of women in Pakistan – especially those who come from poor and disadvantaged social classes. They are denied most opportunities for personal growth. With the sale of sustainable oriental fashion I would like to promote this idea and provide the support I can.

At the same time, fashion plays a big role for me. Especially the diversity of South Asian fashion has always impressed me. Having my roots in Pakistan myself, I see many contradictions between the Eastern and Western hemispheres. But I also see how wonderful the merging of both worlds can be. This is also and especially true for fashion. From the combination of oriental and western fashion arise exciting charms of expressive beauty. I would like to introduce you to these with the versatile collection of handmade clutches.

It would be presumptuous to claim that my mission is exclusively oriented toward improving the social position of Pakistani women. I also have to make a living and therefore have a vested economic interest in the sale of a ladies’ bag from my range. But for you, too, the possession of the appealing creations is not only an expression of social commitment. A handmade clutch is an enchanting accessory that appealingly accentuates your personal look. Functionality meets design and treats you to a beautiful ladies bag that is second to none. So why not combine the good with the beautiful?

With simple means it is possible to make our world a little bit better, to make a difference and at the same time to give ourselves a gift. A synergy that pays off for everyone involved. What are you waiting for? I am looking forward to your order!